Fox Revenue per 30 minutes: $7 million
Average cost of a 30-second ad: $623,000
Viewers*: 25.6 million
When it comes to prime-time viewers and advertisers looking to reach them, Idol is the Super Bowl of prime time. With a combined average audience of 26 million viewers thus far this season, an average telecast of Fox's singing competition rakes in $7 million more than that of the second most expensive show.
*The American Idol telecast varies in length throughout the season. This figure averages Tuesday and Wednesday.
*The American Idol telecast varies in length throughout the season. This figure averages Tuesday and Wednesday.
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