Youniverse, the social discovery website where users can define their VisualDNA, enabling them to learn more about themselves and connect with like-minded people that share their aspirations and personality, has re-launched with a new-look user interface. Much more than a standard PersonalityTest, Youniverse utilises images to help its users on the way to self discovery.
The concept of VisualDNA brings emotions and sophisticated matching to the web. Users build their VisualDNA on Youniverse by responding to a insightful, fun, image-based Personality Quiz, that profile each user's interests, aspirations and motivations.
Unlike other social networks based around the concept of connecting with current and past social contacts, Youniverse is based around the theme of discovery, enabling users to find people, places, experiences and products that they will like, based on their VisualDNA.
Youniverse's image-based quizzes cover topics that include personality, careers planning, travel, mind, art, movies and the Love Test. Following completion of each quiz, an in-depth, personal analysis is produced. Users can then compare their results to others' and find people that match them.
The VisualDNA concept is highly social, offering a means for individuals to better understand themselves and others, in order to facilitate both relevant, new friendships and also to strengthen existing relationships through a heightened understanding of shared attitudes, emotions and values.
Rodrigo Dauster of Youniverse explains "The VisualDNA concept uses images to enable the feelings and motivation of users to be discovered. By responding to a series of carefully selected, open statements, emotional responses are triggered in each user and the results are then used to produce their very own VisualDNA. We believe by understanding more about you and others on the site, users can unlock the door to new experiences and friendships, that they would never have discovered otherwise."
Youniverse is a social discovery website which defines its users' VisualDNA, enabling them to learn more about themselves and their friends.
The concept of VisualDNA brings emotions and sophisticated matching to the web. Users build their VisualDNA on Youniverse by responding to insightful, fun, image-based questionnaires, profiling each user's interests, aspirations, motivations and personality based on their selections.
Youniverse was named by the BBC as 'one of the best sites on the web' (BBC Click Online / Webscape-r, 11th July 2008)
The site was launched in the UK in 2008 has more than 3 million global users - over 15 million people have experienced one or more VisualDNA questionnaires since the concept was launched by parent company Imagini in 2006.
Imagini is the parent company of Youniverse and developed the VisualDNA technology. The company was founded in 2006 and has recently secured $13.5m in funding.
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